
As head of Product and Design, I steered product development for the OTT platform, incorporating agile methodologies to swiftly respond to market trends and user feedback, resulting in a 30% increase in viewer retention. Orchestrated the launch of a hyper-focused sports brand platform, integrating HLS’, which elevated content discoverability and spiked user engagement by 45%. Established clear goals and a strategy for my product team while collaboratively translating into a roadmap, milestones, and requirements with cross-functional partners and stakeholders.
My Role
Head of Product at HBCUgo CTV / OTT Streaming
Expanded High-Level Stream (HLS) to Web, Connected TV (CTV), and mobile platforms,
boosting efficiency by 75% with more sports conferences added.
Led cross-functional teams for timely mobile spring sports updates,
resulting in a 15% increase in app usage during the season.
Stakeholder Management
Leadership & Coordination
Product Management
Project Management
Defining The Problem
HBCUgo, a brand dedicated to streaming content centered around Historically Black Colleges and Universities (HBCUs), currently lacks a connected television, mobile, or web application. This absence significantly hinders the brand's ability to effectively reach and engage its target audience. Viewers today expect seamless access to content across multiple devices, and the inability to provide this multi-platform experience places HBCUgo at a competitive disadvantage. Additionally, the lack of an app limits opportunities for user interaction, content personalization, and exclusive feature offerings that could enhance viewer loyalty and satisfaction. As a result, potential viewership and brand growth are being restricted by the absence of these essential technological platforms.
Solution
UX Solution and Creative Strategy
A comprehensive and user-centric approach will be implemented to address the critical gaps in HBCUgo's digital presence, focusing on developing connected television, mobile, and web applications.

1. User Research and Persona Development:
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Conduct extensive user research to understand the preferences, behaviors, and needs of HBCUgo's target audience.
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Develop detailed user personas and journey maps to guide design decisions and ensure a personalized and relevant user experience.
2. Cross-Platform Consistency:
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Ensure a seamless and cohesive experience across all platforms by maintaining consistent design principles and branding elements.
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Utilize a unified design system to standardize UI components and interactions, enhancing usability and familiarity for users.

3. Intuitive Navigation and Accessibility:
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Design intuitive navigation structures that simplify content discovery and enhance user engagement.
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Adhere to accessibility standards to ensure inclusivity and equal access for all users, including those with disabilities.
4. Content Personalization and Tailored Recommendations:
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Implement algorithms to deliver personalized content recommendations based on user preferences, viewing history, and engagement patterns.
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Facilitate content discovery through curated playlists, featured content sections, and user profiles.

5. Interactive Features and Community Engagement:
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Introduce interactive features such as live chats, discussion forums, and user-generated content to foster a sense of community and connection among viewers.
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Incorporate social sharing functionalities to amplify the reach of HBCU-related content and encourage user interaction.
6. Performance and Scalability:
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Optimize the application's performance to ensure fast load times, smooth playback, and reliability, especially during high-traffic events.
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Design a scalable architecture to accommodate future growth and additional features without compromising user experience.
By implementing this strategic UX solution and creative strategy, HBCUgo can significantly enhance its digital presence, engage its audience more effectively, and drive brand loyalty and growth.

Web App Prototype
Promo / Marketing Video
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