DC FanDome: Designing Content for Global Fan Engagement
DC FanDome is a global digital event designed to engage millions of fans across DC’s ecosystem of films, series, comics, and games.
The DC Kids FanDome segment focused on creating highly engaging, age-appropriate content that translates iconic IP into interactive, entertaining digital experiences.
Platform: CTV / OTT / Mobile / Web
Date: May 2022
The Opportunity
How might we create content that:
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Engages younger audiences within a global franchise event
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Reinforces character identity and storytelling
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Encourages repeat viewing and emotional connection
The Challenge
DC FanDome is a global, multi-hour digital event designed to engage millions of fans across films, series, comics, and games.
Within that, the DC Kids FanDome segment had a unique challenge:
How do we capture and hold the attention of younger audiences—who have shorter attention spans and different engagement behaviors—within a large-scale, content-heavy global event?
We were up against:
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Competing attention
Kids are used to fast, highly engaging platforms like YouTube and TikTok—not long-form event programming.
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Tone mismatch risk
The broader FanDome event targets a wide audience, but kids require content that is more playful, visual, and emotionally accessible.
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Balancing entertainment with information
We needed to deliver real DC updates (shows, characters, announcements) without losing engagement.
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IP expectations
DC fans—young and old—have strong emotional connections to characters, so content had to feel authentic, not watered down.
The Solution
We approached DC Kids FanDome as a content-driven engagement system, not just a series of videos.
Instead of presenting updates, we designed moments.
Character-Driven Storytelling
We built a series of animated comedic segments centered around a playful rivalry between versions of Robin from Teen Titans and Teen Titans Go.
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Used familiar characters to create instant connection
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Turned announcements into dialogue and conflict
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Made content feel like entertainment—not promotion
Entertainment-First Information Delivery
Rather than interrupting content with updates, we:
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Embedded key DC announcements inside story beats
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Used humor, tension, and pacing to retain attention
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Designed each segment to feel like a mini-episode
Cohesive Viewing Experience
We produced and edited a full 40-minute segment that:
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Maintained narrative flow and pacing
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Integrated branded elements seamlessly
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Balanced high-energy moments with transitions to avoid drop-off
Designed for Digital Behavior
We treated the experience like modern content consumption:
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Built for short attention cycles within longer content
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Created memorable, shareable character moments
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Focused on visual clarity and fast engagement hooks
Strategic Outcome
The result was a segment that:
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Translated DC IP into a kid-friendly, high-engagement format
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Increased attention retention through storytelling instead of static delivery
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Demonstrated how entertainment-led content can drive deeper fan connection
Key Insight
When content is designed around character, humor, and narrative tension, audiences don’t just watch—they stay engaged.
What is DC FanDome?
DC FanDome is a global digital event designed to engage millions of fans across DC’s ecosystem of films, series, comics, and games.
The DC Kids FanDome segment focused on creating highly engaging, age-appropriate content that translates iconic IP into interactive, entertaining digital experiences.
What did we create?
For DC Kids FanDome, we developed a series of animated comedic sequences featuring a playful rivalry between Robin from Teen Titans and Robin from Teen Titans Go!. In these sketches, the two Robins deliver key DC updates while their banter inevitably escalates into hilarious debates over who is the superior Robin—a long-standing fan argument. Adding an extra layer of humor, Starfire makes a surprise appearance, cheekily declaring her preference for the "handsome" original Robin.
What was our role?
We managed every aspect of content creation, from concept design and animation to sound design. We also edited the full 40-minute segment, seamlessly integrating branded elements and an engaging opening sequence. The result was a polished, dynamic experience that delighted fans around the world.
