Product Leader, Creative Director, UX/UI Director, and Entrepreneur with Expertise in UX, Motion Graphics, and Film.
As a seasoned product leader, creative director, and director of UX/UI, I bring a unique blend of strategic vision, creative expertise, and user-centric design to every project. 🎨📈
My journey in the tech and creative industries has equipped me with the skills to innovate and drive product development, ensuring that every solution I oversee meets and exceeds user expectations. 🚀
Leveraging my UX/UI design background, I prioritize creating intuitive and delightful user experiences and crafting aesthetically pleasing and functionally robust interfaces.
As a creative director, I foster a collaborative environment where ideas can flourish, and my leadership in product management ensures that these ideas are executed with precision, aligning with business goals and market demands. 🤝
Spearheaded Cross-Functional Teams to Drive Digital Projects from Ideation to Launch!
I am passionate about using technology to solve real-world problems and enhance user engagement.
Work Experience
PRESENT
MontageCMS - Television channel
Head of Product + Design
● Coordinated cross-functional teams comprising designers, developers, directors, and product managers to align on project goals and deliver cohesive and innovative designs.
● Implemented and maintained design systems for a new design team, ensuring consistency and scalability across multiple product lines and platforms for mobile and mobile environments.
● Launched a minimum viable product (MVP) for a new startup app, utilizing iterative feedback to enhance product-market fit, resulting in a 50% user base growth within the first three months.
● Evangelized the importance of design quality and usability, leading initiatives to improve overall user
experience and satisfaction.
2021 - 2022
Local Now - Television channel
Head of Product + Design
● Steered product development for the OTT platform, incorporating agile methodologies to swiftly respond to market trends and user feedback, resulting in a 30% increase in viewer retention.
● Orchestrated the launch of a hyper-focused sports brand platform, integrating HLS’, which elevated content discoverability and spiked user engagement by 45%.
● Established clear goals and a strategy for my product team while collaboratively translating into a roadmap, milestones, and requirements with cross-functional partners and stakeholders.
2020 - 2021
Allstate Bank
Sr. Design Manager | Creative Director
● Developed and implemented design strategies aligned with All State Claim's App, increasing user satisfaction scores by 30% and feature adoption by 25%.
● Managed a team of 8 designers for All-State Claim’s Mobile App, fostering collaboration and mentoring junior members to enhance their skills and drive solutions for new checking and savings initiatives.
● Collaborated with engineering and product teams to integrate design principles into agile workflows, enhancing efficiency and product quality within the Claim's department.
Awards & Recognition
"A Customer's problems should be a company's problems. A Company's problems are not necessarily the customer's problems."
...and I'm here to help with both.
My Work
