Director, Product Marketing & Creative Strategy
Building Story-Driven Products that Drive Audience Growth
Product and creative leader with 10+ years of experience building story-driven platforms that drive audience growth, engagement, and retention.
I operate at the intersection of product, content, and marketing—translating narratives into scalable digital experiences across streaming, gaming, sports, and education.
My work focuses on defining audience strategy, shaping go-to-market narratives, and building engagement systems that connect content, product, and community.
Currently building Caiden’s Courage, an original IP exploring how storytelling and interactivity can drive deeper engagement for kids and families.
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Portfolio
Selected Case Studies
How I’ve built and scaled audience ecosystems—turning content, product, and storytelling into measurable growth, engagement, and retention.
Building an Original Kids IP Designed for Audience Growth
Creating a story-driven universe that blends storytelling, emotional development, and interactive engagement—designed to scale across books, digital experiences, and future media formats.
Role: Creator & IP Lead | Product, Story, and Audience Strategy
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Launched original story-driven IP with direct-to-consumer distribution
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Generated early revenue through preorders and community-driven demand
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Built multi-platform foundation (book, digital content, interactive extensions)
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Designed engagement systems to support repeat interaction and audience retention
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Established groundwork for franchise expansion across media, licensing, and partnerships
Driving $44M Growth by Rebuilding a Streaming Platform for Scale
Led the transformation of HBCUgo into a unified streaming ecosystem—aligning product, content, and audience strategy across OTT, mobile, and connected TV to drive growth, engagement, and monetization at scale.
Role: Product & Experience Lead (Streaming Platform Growth)
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Drove $44M in platform revenue
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Increased repeat viewership by 20–30% across platforms
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Scaled cross-platform engagement across OTT, mobile, and CTV ecosystems
Building a Scalable Creator Platform for Content, Community & Growth
As Founder and Product Lead, I built a customizable CMS and streaming platform designed to help creators and organizations manage content, engage audiences, and scale digital experiences across web and video ecosystems.
Role: Founder & Product Lead (Design, Platform, Growth)
Designing an AI-Powered Learning Platform That Scales Student Engagement
Led the design of an AI-powered learning platform that blends storytelling, gameplay, and adaptive intelligence—helping students build confidence, improve comprehension, and engage more deeply with reading.
Role: Design Lead, AI Learning & Engagement Systems
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Contributed to SXSW-recognized product innovation
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Supported rollout across schools and educational programs
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Designed adaptive learning experiences powered by AI-driven feedback loops
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Increased student engagement through game-based learning systems
Transforming a Fragmented Claims Experience into a Unified Customer Journey
Led the redesign of a fragmented claims ecosystem—defining system architecture, workflows, and experience strategy to unify disconnected touchpoints into a seamless, scalable customer journey.
Role: Product & Experience Lead (Enterprise Transformation)
Leading the Design of MyStateFarm’s Desktop Customer Portal + Reusable Widgets
Transforming the MyStateFarm desktop experience by unifying navigation, simplifying complex workflows, and delivering reusable UI components that accelerated product delivery.
Role: Staff Designer | Team Lead
Frameorks & Systems
The Systems Behind Audience Growth & Engagement
I design scalable frameworks that connect content, platforms, and user behavior—turning passive viewers into active communities.
Testimonals
Voices from the Teams and Partners I’ve Led
Real feedback from collaborators, engineers, and executives who’ve experienced my approach to design leadership, strategy, and creative problem solving firsthand.
From Zero to Launch
I have a proven ability to take products from 0 to 1, as demonstrated by the successful launch of Montage, HBCUgo, and the State Farm App. Beyond initial launch, I excel at scaling products, driving user growth, and optimizing the user experience for long-term success.
Katherine Piedade, MA
AVP- Strategic Alliance Development & Delivery - Business Banking, State Farm Experience
I had the pleasure of working closely with TD on the launch of a significant partnership of 2 Fortune 500 companies. TD's wealth of experience within the UX space, and keen understanding of how to align user experiences to business objectives ensured the alliance would be successful. He possesses an unwavering high level of integrity, consistently demonstrated through his strong problem-solving skills. He's a PRODUCT leader and DESIGN MANAGER, who is willing to approach challenges with a solution-oriented mindset and work across cross-functional teams to build solutions. By fostering a collaborative environment, he significantly elevated the UX team to deliver meaningful results within tight timelines. He is an extraordinary professional who I believe would be a great asset to any organization seeking an experienced PRODUCT leader.
Janani Prithviraj
AI Product Strategy at Amazon Ads
Tarus was my mentor during my internship with MARTA and I am very happy that we have maintained a strong acquaintance over the years. Tarus is one of those rare individuals who is eager to learn but more eager to help and motivate in any way he can. During my tenure with MARTA, I gathered many skills from him, both technically and professionally. He has an exceptional breadth of knowledge in his areas of work and is fearless in his pursuit of new skills (even if it means having to read through instruction manuals by himself). He is also very comfortable building professional relationships outside of his immediate peer group and is a strong team player. Through his academic skill set and hands-on experience with creative design, Tarus would be a strong asset to any team/organization and I wish him the best in all of his endeavors.
